Eczacibasi Building Products SUSTAINABILITY REPORT (2021) - page 4

 

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Eczacibasi Building Products SUSTAINABILITY REPORT (2021) - page 4

 

 

50

01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

World Water Day

The cooperation between actor Şener Şen and our brand Artema started 33 years ago. With his experience of 

more than half a century, he is one of the most important names in the culture and arts sector in Turkey, and 

played an important role in the establishment of the iconic "Aç-Kapa Artema (Open-Close Artema)" slogan. On 22 
March 2021 World Water Day, Artema and Şener Şen came together to remind that Artema is a 'water brand' and 
to raise awareness of wasted water. We relaunched the famous "Aç-Kapa" advertisement  and this campaign was 

awarded with the Crystal Apple Award in the category of Home, Housing, Decoration, Building Materials in the 

TV-Cinema section and the Felis Award in the Housing Decoration Film category.

51

01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

Clean Ideas With VitrA

On our ‘VitrA Türkiye’ youtube channel, we launched a video series called “Clean Ideas with VitrA”. In 

collaboration with experts and academics, this video addressed the issues of public use areas, cultural venues, 
educational venues and tourism venues in order to create awareness of the healthy usage of those areas in 
pandemic and post-pandemic periods . 

Clean Ideas with VitrA – Educational Spaces
Clean Ideas with VitrA – Cultural Spaces
Clean Ideas with VitrA – Public Spaces
Clean Ideas with VitrA – Tourism Spaces

The value we place on our communication with the architecture ecosystem continued in 2021 as well. With the 

"Hygiene Without Touching" online event, we met participants from 40 architectural offices. We shared the most 

up-to-date information on hygiene with the participants and gave information about our touchless products that 
increase hygiene in common areas.

   ‘Hygiene Without Touching’ An Online Meeting With Architecture Ecosystem

52

01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

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 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

Royal Institute of  British Architects (RIBA) and VitrA aimed to create a season of talks bringing people 

together to discuss new ideas about the role of architecture in designing a more sustainable future. Through 
interdisciplinary conversations, Architecture Anew features nationally and internationally acclaimed 
changemakers leading the way towards a more sustainable future, adopting social, economic, and 
environmental issues. Architecture Anew aims to inspire the audience with the power of good design and 
broaden their understanding of sustainability.   

Detailed information.

Social media is an important communication tool to explain our ideas to our stakeholders. We drew attention to 
sustainability in our Facebook,Instagram, and Linkedin social media accounts.

  Architecture Anew

  Social Media Contents

53

01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

Wellbeing in The Workplace

We aim to create a more flexible and comfortable work environment to increase employee satisfaction and 

health and we believe that we need engaged & resilient workforce to achieve our future goals. Some of the  

practices can be summarized as below:

• At Eczacıbaşı Group, flexible working type was introduced in 2013 and remote working type in 2016 with the 

  motto "Different Address, Same Company". Before the pandemic, there were some departments that did not 

  practice remote working, but with the COVID-19 pandemic, we adapted to a home-office culture.

We will continue to work in a hybrid model that will remain after the COVID-19 pandemic. Depending on their 
locations and job requirements for remote working, employees can work remotely on certain days of the week. 

Remote working, which was one day in the past, has been increased to two days with the hybrid model. Our field 

sales staff in Turkey permanently started a remote working system , starting January 1st.. 

• With “AVİTA Employee Support Program Service”, we offer our employees and their families consultancy 

 services that are provided in many different areas such as healthy nutrition, technology, law, financial issues, 
 newborn care. Employees and their first-degree relatives can benefit from all services free of charge, with no  
 usage limit. They can reach this free consultancy in 24/7. 

Team Green And The Green Office  

Team Green was established at the VitrA Innovation Center in 2019 with the aim of reducing footprints and 

raising awareness about climate change. We successfully completed the Green Office program conducted 
by WWF-Turkey (World Wildlife Fund) and recieved our Green Office Diploma. Green Office program aims to 

encourage organizations reduce their ecological footprint and gain sustainable habits.

Employee Engagement

We believe that when individual performance is enabled in a work environment, when both physical and 

emotional well-being of the employee is supported and the employees are committed to the company, 

commitment will provide positive financial and non-financial returns in the long run and this will be sustainable. 

For this reason, we regularly conduct our employee engagement research using the Willis Towers scale every 
year. In 2021, our surveys were conducted among 2345 participants in Turkey, and our foreign operations; and 

employee engagement  was measured at 79 percent. Based on the results, we reviewed our priorities for 2022.

04

We Work

For A Better Future

We believe that our economic empowerment can be achieved only by meeting the 

demand for our products by efficient resource and energy use, which serves our dual 
objectives of (i) creating more sustainable products, and (ii) making our products more 

affordable. This can be done by creating innovative designs which are produced in 

simplified and digitized processes. To serve this purpose, our innovation and digitalisation 

agenda is critical. 

• 

Innovation

• 

Digital Transformation

55

01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

Innovation

As a key sustainability pillar, innovation at Eczacıbaşı Group is one of our primary goals. We implement 
innovation-related activities in all our processes in an effective and systematic way. EBPB firmly believes that 
successful innovation leads to human-oriented, sustainable solutions that can “transform lifestyle habits for the 
good of all”. Accordingly, we strive to improve our processes to minimize our environmental impact and to offer 

products and services that create the greatest value for end-consumers by including all of our stakeholders in the 
innovation process. To extend our impact, we allocated TL 15.6 million budget for VitrA Innovation Center in 2021. 

Long established as a front runner in the sector eager to develop and adopt boldly original materials and 
production techniques, VitrA now prepares to push the frontiers further as its brand new Innovation Centre 
designs the bathroom of the future. Smart technology opens a secure window to the world from this most 
private space in the built environment.

Located in Bozüyük, Turkey, close to its main production facilities, the VitrA Innovation Center serves as the 

headquarters of the brand’s Research&Development (R&D) activities with a strong team mainly involved in 

Materials and Process Development, Product Development and Technology Development. It collaborates 
on projects with universities and external consultants on a range of projects including elemental dynamics 
to nanotechnology and electronics, every branch of science and industry is a candidate for exploration at the VitrA 

Innovation Center, generating new tools and skills for VitrA to redefine form and function for the contemporary bathroom.

VitrA Innovation Center is at the forefront of EBPB investments in R&D. VitrA Innovation Center aims to find 

an innovative solution to human-oriented problems, to create habit change in people with the innovative solution it 
has found, to create social impact with this habit change and to lead the way on cultural transformation. In line with this 
aim, our hygiene studies had started before the pandemic period. During the pandemic, our hygiene projects were very 
consistent with our human-oriented strategy, and we focused on these projects and carried out our work with motivation.

 VitrA Innovation Center

At VitrA Innovation Center, research is also conducted on health, sustainability and smart technologies in the 
bathroom. Sustainability is always on our agenda, especially in our work on new materials where conducting a 
life-cycle analysis is a must. At the 8th R&D and Design Centers and Technology Development Zones Summit 
organized by the Ministry of Industry and Technology, the centers and regions that were successful according to 
the results of the 2020 Performance Index were awarded. At the ceremony where 42 awards were given in total, 

VitrA Innovation Center won the first prize in the C category. 

Nation-wide, we are among the top companies in the number of patents.  In 2021, we issues 61 patents, which 
was almost double the number we had in 2020.   

Some of 2021 initiatives can be summarized as below:

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02

 WE CARE FOR NATURE

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 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

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06 

APPENDIX

We Try To Understand Human Rituals Better

In collaboration with Imperial College, London VitrA Innovation Center conducted a study that focused on 
human behaviour, examining a person's journey in the bathroom from beginning to end. With the results of the 
research, we aim to understand the rituals people have and lay a solid foundation for projects aimed at creating 

behaviour change. We also established the User Experience (UX) LAB in order to further investigate the user’s 

interaction with products, their experience, and the ergonomics of the products. 

We Share Our Knowledge And Skills

Under our mentoring program at VitrA Innovation Center, which plays a high ranking among R & D centers 
of the T.C. The Ministry of Industry and Technology, we set a goal to become a mentor in 2021. The purpose 
of the mentorship program to share knowledge, skills and experience with start-ups which will contribute to 
the development of the R&D and innovation ecosystem in Turkey. Conducting a joint study with the Turkish 

Technology Development Foundation called XnovateCircle, VitrA Innovation aims to disseminate best practices 

in innovation and technology management, developing a culture and capacity for innovation. VitrA participated 

"Innovation Case Studies" with the "Culture of Innovation" case study.

Within the scope of the TUBITAK Center of Excellence Support Program (1004) launched by TUBITAK as a 

multi-partner project, the “Integrated Scalable, Functional Nanostructures and Systems Development Platform” 
was created under the management of Sabancı University Nanotechnology Research and Application Center 
(SUNUM). Within the framework of the platform, 9 universities, 12 private sector organizations, 3 public research 

centers developed 15 different projects and 83 researchers involved these projects. The joint studies are carried out 

with SUNUM, TUBITAK MAM (Marmara Research Center), Istanbul Technical University (ITU), Ford Otosan, Yeditepe 
University, Arçelik, Sabancı University, Marmara University, Ankara University and Gebze Technical University. 

We Aim To Protect Public Health

As VitrA, we are making great efforts to be a pioneer in the sector to protect public health and we are developing 
smart bathroom technologies which offer touch-free experience, especially to reduce the risk of transmission 
in public spaces. 

We received four patents for our smart toilet seat cover and three patents for our touch-free bidet nozzle 
products we developed. With our project that prioritizes the contactless toilet experience, we applied for the 

Turkey CX Awards 2021 (Customer Experience Awards) organized by UK-based Awards International and we 

competed with valuable projects of leading organizations in different sectors and received below awards:

Customer Experience During the Crisis | Gold   
Product / Service Development | Gold 

Best Customer Experience Strategy (25+ years) | Silver  

CX Transformation | Bronze 

During the COVID19 pandemic, there have been significant changes in the understanding of hygiene and the 

expectation of cleanliness worldwide. The expectation of hygiene in the bathroom and toilet areas has increased, 

and hand hygiene and antimicrobial products have gained more importance. In this context, Eczacıbaşı EBPB 

established the Hygiene Assurance Laboratory to produce innovative solutions. 

We Design For Excellence For inclusivity And Functionality

At Plus X Awards, Good Design Award and Turkey IMSAD (Association of Turkish Construction Material 
Producers) 2020 Future Investment Awards, our products received the grand prize in 4 of the 7 categories 
(superior quality, design, user comfort and functionality) with VitrA's smart toilet seat V-Care. The VitrA V-Care 

Smart Panel and V-Care Smart Toilet Prime model by Arik Levy were also awarded at the Good Design Awards, 

which was held for the 71st time in 2021 and is considered the symbol of excellence in design.

EBPB also received the second prize in the field of economics with the project “V-Care Smart Panel” at the 

Turkey IMSAD 2020 Future Investment Awards. 

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 WE CARE FOR NATURE

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 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

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 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

VitrA NExT 

VitrA NExT opens a space that aims to inspire future bathrooms through design, technology and dialogue. Every 

one of our stakeholders, from architects and academics through to consumers and challengers in our industry, 
is invited to share their ideas and experiences and to interact with different user groups towards the common 
goal of a sustainable future.

Everything on this planet is increasingly interconnected. Distances are shrinking, opportunities for dialogue are 

expanding. Humanity is searching for new meanings and terms of reference that reflect the continually evolving 

conditions of our new world. This is the context of our quest to re-think everything familiar from different 
perspectives, to imagine what lies beyond the horizon. We're focused on designing users' next experiences. 

While bringing to life their current desires and expectations, we want to propose ideas that no one has yet 
imagined so as to inspire and facilitate the next generation of design.

Every day we have a deeper understanding of bathroom culture, rituals, space and health. Through timeless 
designs that remain relevant, smart technologies that reorient behavior, design approaches that respect user 
differences, we aim to develop bathroom solutions that push the frontier of sustainability.
For a more livable world, we're reformulating basic questions to ensure that they're centered on people and 
their wellbeing. For us, a good product should be designed and engineered to do more than make life easier for 

people; a good product should also revitalize senses and feelings, and create moments of positive, life-affirming 

experiences. Every design journey has its own story, and with each new product we develop for bathrooms we 
want to relay these stories to people.

We’ve set out on a long design journey with a passion for continual discovery and renewal. Are you ready for 
what comes next? 

Detailed information.

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01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

Digital Transformation

Our digital strategy is to establish our leadership in the industry by offering unique and seamless experiences 
to our customers and stakeholders as a data and technology-driven organization. For this purpose, we aim to 
increase customer and operational excellence and reduce costs with human and data-oriented strategies. Our 
main approach is to create a digital core with the power of digital tools. We turn the digital age challenges into 
new opportunities with new digital systems.

In our company, we manage our digital operations with our digital leaders. Our digital transformation vision 
is to shape the future of our business areas by implementing digital technologies and data in all our business 
processes. In doing so, we aim to add value to our customers and increase productivity. 

Our digital transformation journey started in 2018. Five focus areas were determined, and projects began to be 
implemented in these focus areas which are smart product discovery, omnichannel engine, customer experience, 
smart factory and digital supply chain. We needed to improve our technical infrastructure and digitize our 
operations to bring all of our projects to life. For this reason, we worked on a Target Business Model which was 
an assessment of our current situation and produced a roadmap which allowed us to complete the program of 

digital and process and customer experience improvements quickly and efficiently.

2018

Q3

2018

Q2

2019

Q2

2020

Digital 

Transformation 

Digimax aims to to place and spread digital in our culture with effective communication and processes, to make 
everyone a part of the digital transformation journey and to increase our competitiveness by strengthening our 
digital muscles. Training programmes are offered, employee ideas are funded, and Digimax Champions create 
core teams to work on ideas for improvement on a voluntary basis.

Digimax has resulted in some efficiency and productivity gains by delivery optimization (use of 3D algorithms 
to optimize loading and pick the best routes to customers), tracking, centralized communication platforms for 

distributors, and service providers. Robotics process automation and the VitrAmax project allows productivity gains 
through digital transformation. The whole systems is analysed by VitrA Qualitcs, an industry 4.0 project which 
collects operational data, monitoring it on a live basis with a view to improving process and product quality. The 

VitrAmax project was piloted in 2021 and is expected to produce 15% gain in waste rates during 2022.

VitrA Digital 

VitrA Digimax is the name we have assumed to describe the deployment activities in our digital transformation 

journey. It is a project which is oriented towards communication and awareness dissemination. Beginning in 

2018 as the initiative of the Group, this journey has no particular destination but is an opportunity to learn, adapt 
to every new development, and follow and pioneer digital trends.

1st Bain

Workshop

2nd Bain

Workshop

Q4

2019

Deloitte

Workshop

VitrAmax

Project

Revised

Roadmap

3 Focused

Project

Q4

2020

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 WE CARE FOR NATURE

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 WE DESIGN WITH PURPOSE

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 WE WORK FOR A BETTER FUTURE

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APPENDIX

Digimax has received numerous SAP quality awards placing in 1st place in 2021, and in third place for the IDC 

Turkey Future Enterprise Award. It has also received a TCXA Best Customer experience award. Digitaliz has also 

received awards for Best Change Management, Best Support at Bootcamp and Best Digital Customer Experience.

Ongoing projects are listed below:

Omnichannel Project 

Omnichannel project aims to generate leads for offline stores by providing online services, and also enhance 

online customer experience with custom interactions. 

V Care Prime Launch 

Smarter products are already trending. V Care Prime enables using devices with smartphones and contributes to 
creating smart home concepts. 

Detailed Information.

Customer Experience 

With the products and services that provide 360-degree customer knowledge, we meet the needs of the 

customers. In this context, we started to use System Applications and Products in Data Processing (SAP) 
Consumer Experience (CX) Cloud modules to ensure continuity in consumer satisfaction. 

Commissioning SAP and Master Data Governance Tool (MDG) 

To create a trackable and reportable approval process in code creation processes, we started to use SAP Master 

Data Governance (MDG) Tool. Thanks to that project, all material and code creation and change processes in the 
company are combined in a traceable, reportable, and progressing flows through the system.  

MDG -Website Integrations 

To ensure that the main data updates in the system were also visible on websites, we established a system that 

makes material characteristics in MDG visible on the country websites that we operates in.  Thus, the data on the 
websites is kept up to date according to the main data variability. 

MDG & Digital Asset Management Software (DAM) & Enterprise Content Management  

(ECM) Integration

 

To ensure that the codes created in the system are reflected on the DAM systems where visual data were kept 

and and on the ECM systems where technical documents were kept; and to provide material code flow between 
MDG, ECM and DAM systems; we established this integration project. Every new code created in MDG is reflected 

in these systems, so that the updated data for each material can be followed on other data platforms. 

Digital Price Catalogue 

Digital Price Catalog aims to create a platform for sales teams to access up-to-date prices, features, documents, 
and visual and technical information on VitrA brand products. This system makes it easy for the sales team to 
offer alternative/complementary and compatible product suggestions to customers. Price catalogues currently 
available in print in sales channels will be included in the digitalization process, and updated information on 

products will be made visible, searchable and filterable via a website. In this way, it is aimed to establish a 
sustainable living system by increasing the efficiency of the sales teams and reducing the printed material. 

Digital Library 

Digital Library is a product & category content system. Users can view product information, create lists, and 
download product documents with a single click. VitrA's products in 8 countries, including Turkey, have been 
included in the scope. Up-to-date information about the product can be accessed instantly, and the documents 
belonging to the products can be listed and downloaded easily. 

06 

APPENDIX

05

We Thrive For

Cultural And

Institutional

Advancement

Knowing sustainability is a journey, we work to extend positive impacts internally 
as well as externally.  

• 

Inclusion, Diversity and Equal Opportunity

• 

Occupational Health & Safety

• Value Chain

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02

 WE CARE FOR NATURE

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 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

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 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

Inclusion, Diversity & Equal Opportunity

Eczacıbaşı Group signed the United Nations Global Compact (UNGC) in 2006 and the Women's Empowerment 
Principles (WEPs) in 2013. As an Eczacıbaşı Group company, EBPB is committed to providing an inclusive 

business environment built on equal opportunity.

Our staff are distinguished by the following characteristics: ‘well-educated, well-prepared for life, open to 

innovation and change, entrepreneurial, energetic, working for their own personal and professional development, 
open to educating others, adopting the basic values of the Group’. 

Without this talent, we cannot achieve our future goals and shape our sustainability journey. Investing in our 

human capital is one of our priorities and thus we shaped our Human Resources (HR) strategy on three main pillars:

1

 )

 Fix the basics:

    •

 Talent Development

      •

 Leadership

        

 Communications

2) HR alignment with Corporate Strategy
3) Get Ready for Future

                •

 Global

       •

 Digital

     •

 Engaged and Resilient

Of our 4653 employees across our Turkey and global operations, 71% are blue-collar employees, and 29% are 

white-collar employees from 8 nationalities with 38 languages. 

Blue 

Collar

Turkey 

%78

Global 

%22

White 

Collar

Blue 

Collar

White 

Collar

1,031

3.622

543

853

488

4,653

 

2,769

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02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

Culture Of EBPB

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01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

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06 

APPENDIX

Equal Opportunity

As an Eczacıbaşı Group company, we aim to provide equal opportunities 

for everyone in our operations.

Implementation of the Group's equal opportunities approach and goals is 
coordinated by the Equal Opportunities Committee in the Sustainability 
Working Group, which comprises human resource representatives from 
each organization and the CEO when necessary. Our CEO is the co-
chairman of  the Equal Opportunities Committee. The Committee keeps 
track of national and international practices and of information and data 
that will contribute to equal opportunity management in the Group. The 
committee also evaluates the Group's equal opportunities approach and 
practices and offers suggestions for improvement. 

Our HR strategy aims to create better business results through a diverse 
talent pool and inclusive culture. We value our employees regardless of 
their thinking styles, races, religions, languages, ages, nationalities, ethnic 
identities, and gender in human resources processes and offer equal 
opportunities. We value inclusion and diversity in our workforce globally. 

To contribute toward equal and fair societies, we support gender equality 

and integration of women and people with disabilities into social and 
economic environments under identical conditions. 

2012

2014

2013

2015

2016

2017

2018

2019

  The Eczacıbaşı Group 

   receives the Social Gender 

   Equality Award from the 

   Ministry of Labor and Social 

   Security and passes 

   the audit of the Equal 

   Opportunity Model 

   Initiative founded 

   by KAGIDER (Women 

   Entrepreneurs Association 

   of Turkey) and the World 

   Bank successfully.  

  Flexible working hours are 

    implemented. 

  “Social Gender Equality” 

    training is launched. 

  The Eczacıbaşı Group signs 

    the United Nations 

    Women's Empowerment 

    Principles and joins the 

    Equality at Work Platform.  

 

  Prioritization of women 

   candidates in recruitment 

   is added to the key  

   performance indicators of 

   Eczacıbaşı Group 

   companies in Turkey 

   to which the Senior 

   Management was 

   introduced.   

  Existing lactation rooms 

    at production facilities and 

   offices are renovated with 

   new ones being 

    established at locations 

    where there were none.  

   

  The Group's Vice Chairman 

   of the Board of Directors 

   becomes the first man to 

   join KAGIDER.  

  Remote working practices 

   are introduced. 

  The Eczacıbaşı Group 

   launches the "AllforAll"   

   Equal Opportunities Project 

   to advance its efforts to 

   empower women. 

  Employment shares for 

   women are analyzed in all 

   functions across the Group. 

   The Groups starts to 

   monitor the recruitment 

   of women for sales and 

   technical functions, where 

   their presence is lower. 

   Special committees are 

   established to increase 

   the number of women 

   employees in this field. 

  Gender-blind CVs are 

   introduced. 

  Following the AllforAll 

   manifesto and bulletin, 

   “LiderizBiz" & 

   "FarkındayızBiz" programs 

   are initiated. 

  Efforts to increase 

   women's employment in 

   production are furthered by 

   investments in "zero 

   weight" equipment. At the 

   previously male-dominated 

   Ceramic Sanitaryware  

   Plant, women presence on 

   the production line soars to 

   50 percent.

  The Vice Chairman of the 

   Eczacıbaşı Group becomes 

   the co-chair of the UNGC 

   Women's Empowerment 

   Working Group. 

  Day-care assistance 

   for children of women 

   employees at various 

   production sites is 

   launched. 

  Female employees started 

   being recruited on the 

   mirror assembly line at our  

   bathroom furniture facility.

2020

  The First Woman Production 

   Manager was appointed. 

  A scholarship program has 

   been introduced for female 

   engineering students. 

  We signed the ’Women 

   in Sales’ protocol with 

   Sales Network and created 

   action plans for our female 

   candidates in sales. 

2021

  The First Woman 

   Director in Production was 

   appointed. 

  Nursery Benefit started 

   to be implemented in all 

   locations. Paternity Leave 

   program was revised. 

  Rewards to encourage 

   female candidates recruited   

   within the scope of the  

   ‘Refer a Friend’ program 

   were introduced.  

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 WE CARE FOR NATURE

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 WE DESIGN WITH PURPOSE

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 WE WORK FOR A BETTER FUTURE

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 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

Gender Equality

We evaluate all our projects, operations, and practices through the perception of gender balance with the aim 

of closing the gender gap in line with the goals of Eczacıbaşı Group to increase the percentage of women in 
the Eczacıbaşı Group's professional recruitment to 50%, the percentage of women in professional employment 

to 40%, and the percentage of women employees in management to 35% by 2023. Also, we are aiming 50% 
female employee recruitment rate at our 5th production facility, which is under construction.

Our equal opportunity aim is supported by the projects we implemented and strategies we applied:

•  “Equal pay for equal work” is a core policy of the Eczacıbaşı Group. Employees are paid equally when they take   

   on the equal roles and responsibilities.

•  We offer nursery benefits to women employees with 0-69 months old children in all our locations, both in 

   Turkey and Europe. 58 children benefited from the nursery in the 2020-2021 academic year.

•  The "Zero Weight" project enables us to increase occupational health and safety and the employment rate 

  of women in production by offering "zero weight" equipment in production facilities. "Zero-weight" equipment 
  refers to automated and robotized casting and glazing technologies to reduce physical effort. Additionally, we 

  identified the needs of the newly hired women employees in production facilities and improvement our 
  facilities accordingly. By the end of the 2021, we established our first production line that is run just by women 

  in our Bozüyük facilities. Additionally, 80% of one shift in facility 1 consists of women employees.

Within the scope of our 2021 - 2022 action plan, sales and production are determined as two focus areas where women’s 
talents should be encouraged to work. As a signatory of Women in Sales protocol with the Sales Network, we aim to create 
job and development opportunities for our female candidates in sales. Also, we aim to improve our work environment to 
increase women's participation in production. 

•  We do not ask for gender-identifying information in the application forms to adopt gender-neutral recruitment practices. 
•  In the blue-collar hiring strategy, we aim to hire at least three women out of every ten recruitments.
•  For every female employee leaving, we aim to recruit new female talent in order to preserve our female 

  employment ratio.

•  In 2021, a reverse mentoring project called “Women Mentors of VitrA “ was implemented. Within the scope of 

  the project, the volunteer female employees started mentoring male leaders to increase awareness and help 
  eliminating unconscious biases.

•  Through the FarkındayızBiz (We are Aware) development program, we are helping management increase 

  awareness about equal opportunities.

•  LiderizBiz (We are Leaders) is a Women Leaders Development Program that prepares our women employees 

  with leadership potential for future leadership roles through a variety of learning modules, and mentoring.

•  We offer a paternity leave program for our male employees for 3 weeks after birth and once a week for the 

  next 3 weeks.

•  Since 2020, we provide a scholarship program for female engineering students.
•  With a planned project to increase literacy in Bozüyük in  2022, we are aiming to support women’s participation 

  in life by eliminating the literacy obstacle in front of them.

65

01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

An inclusive workplace values all employees for their strengths. People who are talented are welcomed in the 
EBPB. The workplaces of our disabled employees are the areas where there are no moving and mechanical parts. 

We have projects that aim to create more inclusive work areas such as the:
•  Buddy Assignment: In order to support their current needs, we attain a colleague who stands by each of 

  our disabled employees during working hours. The responsibility of the "buddy" is to convey the needs of the 
  disabled employees and support them throughout the day.

Future Of Work

In line with our work on different working models, taking into account the needs of today and tomorrow; We 

have renewed our working models in order to ensure that our current positions have the flexibility to work 

independently of location and to bring talents from anywhere in the world to our Group.
All of our roles were evaluated in line with the requirements of the work performed independently of individuals, 

and we determined the new working models in line with the requirements of the job:
•  Office/On-Site Roles

•  Hybrid Roles

•  Remote / Home Office Roles

The Group supports remote employees and their managers with necessary equipment and guides ranging from 
OHS checklists to remote motivation tools, for the new working environment.

Human Rights And Unions

We offer an inclusive and fair work environment that aims for high employee engagement and equal 
opportunity. Human rights violations in our workplaces are not tolerated.
 

We operate with an ethical and transparent management approach guided by the Eczacıbaşı Group Code of 

Conduct 

Detailed Information.

 The Eczacıbaşı Group Code of Conduct provides employees with guidelines on 

how to manage business situations in line with Group values. The Human Resources Handbook provides clear 

and understandable information on the Eczacıbaşı Group's approach to human rights and freedom of association.

 

Child labour, forced and compulsory labour are strictly prohibited throughout the Eczacıbaşı Group. We do not 

discriminate between people based on age, gender, language, belief, or ethnic origin during recruitment or 
subsequent human resources processes.
 
We respect the unionization and organizational rights of our employees and support their right to use their 
union rights freely. We establish constructive relations with unions. EBPB is a member of the Turkish Employers' 

Association of Metal Industries (MESS) and Glass, Cement, Ceramic and Soil Industries Workers' Union of 
Turkey (ÇİMSE), which are the authorized labour union representing workers. The unionization rate among our 

employees in our TR operations is 94,1%. 

(GRI 102-8, 102-41)

 

 

 

 

 

 

 

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