Eczacibasi Building Products SUSTAINABILITY REPORT (2021) - page 1

 

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Eczacibasi Building Products SUSTAINABILITY REPORT (2021) - page 1

 

 

2

01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

Content

01

02

03

04

05

06

About

The Report

We Care

For Nature

We Design

With Purpose

We Work

For A Better Future

We Thrive For 

Cultural And 

Institutional 

Advancement

Appendix

About The Report
CEO’s Letter
About The Company

    

    The Eczacıbaşı Group
     Risk Management
    Ownership Structure and Legal Form
    Eczacıbaşı Building Products 
    -  Bathroom (EBPB)
     Organisational Structure
     Sustainability Philosophy
     Brands and Products

Stakeholder Relations
Materiality and Prioritisation

Water Consumption
Access to Energy

      

Primary Energy Efficiency Projects

      

Renewable Energy

      

Climate Risk Management

      

Geopolitics

The Circular Economy

      Circular Design Principles

      

Material Management

      

Waste Management

      

Zero-Based Budgeting (ZBB) Projects

Inclusive Design & Products
Well-being and Hygiene

      Communication &  
       Raising Awareness 
       Well-being in the Workplace

burgbad  

Innovation

     VitrA Innovation Center
     VitrA NExT

Digital Transformation       

Inclusion, Diversity and Equal 
Opportunity

      

Equal Opportunity

      

Future of Work

      

Human Rights and Unions

      

Talent Management

      

Social Investment

Occupational Health and Safety
Value chain

      Supply Chain
      Stores
      Customer Service

Business Ethics and Legal Compliance
Corporate Memberships  
Environmental Performance Indicators 
Social Performance Indicators 

 

Gri Content Index 
WEF - Stakeholder Capitalism Metrics
Identity

3

01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

About The Report

Since 2008, the Eczacıbaşı Group has been an acknowledged leader in its sector as well as Turkey in its 

publication of consolidated sustainability reports that include its companies and divisions. For 2021, the 

Eczacıbaşı Building Products-Bathroom (EBPB) publishes its stand-alone sustainability report alongside the other 

divisions and companies within the Group.

This sustainability report, which covers our Istanbul Headquarters as well as our production facilities in Bozüyük 

and Tuzla in Turkey, plus those in Russia is presented for the period between January 1st and December 31, 

2021. burgbad activities in France and Germany are included in this report with reference to burgbad’s individual 
sustainability report  and the wholesale channel Intema is also referenced in this report. Previous reports have 

focused on the identification of risks and materiality analyses, elaborating on our stakeholder relations and have 

further described best practices. We have used our sustainability report to share our economic, environmental 
and social performance with our stakeholders in pursuit of providing full transparency. In this context, starting 
with this year we aim to share our journey on sustainability efforts with our stakeholders on a yearly basis.

This report has been prepared in accordance with the Global Reporting Initiative (‘GRI’) Sustainability Reporting 

Standards ‘core option’ which requires organizations to include only important elements in their sustainability 
reports. The report also takes into consideration the ‘Stakeholder Capitalism Sustainable Value Creation 
Reporting Criteria’ set forth by the World Economic Forum (‘WEF’) and committed to report on the Stakeholder 

Capitalism Metrics.

(GRI 102-1, 102-4, 102-46, 102-50, 102-52, 102-54)

burgbad Sustainability Report, 2018-2020  

4

01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

CEO’s Letter

Dear Community and Friends, 

Since 2008, Eczacıbaşı Building Products (EBP) has reported on the sustainability performance of its bathroom business in the Eczacıbaşı 
Group’s consolidated sustainability report. This year we are pleased to publish our first stand-alone report with detailed information on our 
sustainability efforts in 2021, plans for 2022, and growing sustainability focus. To align our activities with the Eczacıbaşı Group’s sustainability 
strategy, we are integrating all environmental, social, and governance (ESG) efforts into our business strategy and adopting Global Reporting 
Initiative (GRI) standards and the World Economic Forum’s Stakeholder Capitalism framework for this report. 

The COVID-19 pandemic triggered significant changes worldwide in consumers’ hygiene-related awareness and expectations. The public 

expects higher hygiene standards in bathroom and toilet spaces and cares more about hand hygiene. Fortunately, we started our hygiene 

research long before the pandemic. Eczacıbaşı Building Products’ mission is to serve the hygiene and wellbeing needs of all people, 

regardless of age, gender, ability, and health condition. Our material topics are care for nature, design with purpose, working for a better 
future, and - thriving on cultural and institutional advancement. 

We respect planetary boundaries and work to eliminate our environmental footprint. In line with circular economy principles, we strive to use 

resources as efficiently as possible, extend the longevity of our products, and increase the share of nature-friendly materials. Blue Life, which 

we launched in 2010, is a set of guidelines devised to mitigate our impact on the environment. It is also a production, design, and management 

philosophy encompassing every stage of our business from the extraction of raw materials to the finished product in use. We strive to design and 

(GRI 102-12,102-14-102-15-102-29)

5

01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

produce sustainable products for every aspect of the bathroom experience. Recognizing our impact as a global brand, 
we design products that minimize water use, valuing every drop of water that they help to save.  

The task of overcoming sustainability challenges starts with skilled, healthy, secure, and diversified people on 

board. Firmly committed to equal opportunity regardless of gender, physical attributes, and political or religious 
beliefs, we are working to ensure diversity in our workplaces and equal opportunities in our recruitment and career 

development processes. In 2021, we expanded daycare support to all our production sites and offices in Turkey 

and began offering new fathers three weeks of paternity leave after childbirth and one day a week for the next 
three weeks. 

As a pioneering partner of the Eczacıbaşı Hygiene Project, we are also providing products and expertise to 

enhance the hygiene of the washing environments and improve the physical and emotional wellbeing of students at 
boarding schools serving rural and low-income regions in Turkey. 

Our digitalization and innovation capabilities are critical to pursuing our sustainability agenda. In this report, 
we elaborate on our sustainability approach and how we are applying them to ambitious targets. One of our 
major achievements in 2021 was decoupling our revenue growth from energy use. Last year, we increased our 
production by 16.6 percent and our revenue by 24 percent in euro terms, while reducing our per-ton energy 
consumption and carbon emissions by respectively 9.5 and 8.6 percent. Additionally, we increased our recycled 
waste by 8.4 percent. Thanks to the agile management strategy and zero-based budgeting approach adopted 

by the entire Eczacıbaşı Group in 2020, we generated approximately € 2 million in savings through 34 different 

sustainability projects.

The environmental disasters of 2021, including wildfires and floods in Turkey have highlighted, once again, 

the importance of sustainability efforts and how crucial it is that all parties work together to solve global 

environmental problems. One such initiative is the EU Green Deal, and we are making every effort to align 
ourselves as quickly as possible with the EU’s green economy. 

In 2022, with our new ESG organization in place, we will review our goals and commitments and carry our ESG 
activities to a new level. We will accelerate our investments in renewable energy for self-use to hasten our 
transition to renewable energy sources. We will extend our industrial symbiosis practices and study ways to 
strengthen the circular economies associated with our products. We will expand our sustainability collaboration 
to more platforms and stakeholders. 

In light of global challenges like COVID-19 pandemic and climate change, we sincerely believe that prioritizing 
ESG issues is vital for the sustainability of our businesses and sustainable future of our planet. We hope that this 
report will serve as a medium to exchange ideas and expand our dialogue with all stakeholders and inspire more 
proposals for a better and more sustainable future. With this in mind, we kindly look forward to receiving your 
thoughts and feedback. 

Özgen Özkan

CEO  

6

01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

The Eczacıbaşı Group

Founded in 1942, Eczacıbaşı is a leading Turkish industrial group with 46 companies, over 12,000 employees and 

combined net sales of EUR 1.5 billion in 2021. 

Eczacıbaşı’s core sectors are building products, consumer products and healthcare. The Group is also active 
in information technology, natural resources, and property development. In Turkey, Eczacıbaşı is the market 

leader in most of its businesses with some of the most effective distribution networks in the country for building 

products, pharmaceuticals, and fast-moving consumer goods. Globally, Eczacıbaşı has established itself among 

the world’s top providers of bathroom and tiling solutions for homes and commercial venues with its VitrA, 

burgbad, Villeroy & Boch (tiles), and Engers brands. It is also a major exporter of tissue paper, electronic smart 

cards and industrial raw materials such as clay and feldspar. 

International partnership is a central component of the Eczacıbaşı Group’s growth strategy. Eczacıbaşı has 

three international joint ventures and a number of cooperation agreements with major global businesses; these 

agreements are all founded on the principles of long-term mutual benefit and sustainable business practices.

The Eczacıbaşı Group’s mission is to be a pioneer of modern lifestyles that are healthy, high quality and 

sustainable. The Group accordingly encourages each of its companies to surpass established standards and 
raise consumer benchmarks in product and service quality. Through sponsorship and responsible corporate 

practices, it also promotes social and economic development that nurtures cultural and scientific activity, 
protects the environment, and preserves scarce natural resources. Eczacıbaşı means ‘chief pharmacist’ in Turkish; 

this honorary title was conferred upon the father of the Group’s founder at the turn of the century in recognition 
of his commitment to improve the health and well-being of his community and was subsequently adopted as 
the family surname. 

TL

 15.9

 BILLION

TOTAL NET SALES (2021)

18% Consumer 

         products

18% Tiles

24% Natural 

         resources

28% 

Ceramic sanitaryware   

         & bathroom furniture

4% Other

8% 

Healthcare

Group-wide Sustainability Organization 

The Eczacıbaşı Group coordinates primary business strategy and long term goal setting for all group companies. 

The Board steers sustainability decision making. Sustainability management activities are led by Group’s Sustainability 
Coordination Committee and deployed by sustainability working groups located in the group company. 

Project-based groups are sometimes also formed. The Group Companies also have their own sustainability 
coordination organisation, which reports to the Group Company CEO.

 1.5

 BILLION

TOTAL NET SALES (2021)

 292

 MILLION

TOTAL INVESTMENTS 

(2019-2021)

(GRI 102-2, 102-3, 102-4, 102-5, 102-6,102-7,102-45)

About The Company

7

01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

80

YEARS’

EXPERIENCE

46

COMPANIES

39

PRODUCTION

PLANTS

+120

INTERNATIONAL

MARKETS

+12,000

EMPLOYEES

€ 1.5 BILLION

TOTAL NET SALES

Pillars Of The Eczacıbaşı Businesses

Innovation &

Entrepreneurship

New solutions that 

transform lifestyle 

habits for the good 

of all.

VitrA Innovation 

Center

Ranks #1 among 

R&D centers in its 

category in Turkey

Eczacıbaşı 

Consumer 

Products R&D 

Center

Esan R&D Center

Innovative venjjture 

capital investment 

fund

Digital

transformation

An enabler of 

rapid responses to 

changing customer 

expactations, adding 

value to their lives, 

and sustaining the 

Group’s competitive 

advantage into 

the future.

Design 

culture

A cross-team 

collaborative 

environment 

characterized by 

diversity, empathy, 

curiosity and 

experimentation 

and focused on 

technologies 

that enchance 

the sensory 

and functional 

experience of users 

while contributing to 

sustainable living.

ESG | 

Sustainability

A business model 

focused on improving 

that quality of life and 

creating sustainable 

value that enchances 

both business 

results and the 

Group’s sustainability 

performance.

8

01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

 

EBPB’s risk management activities are carried out by the Enterprise Risk Management Department under the 

leadership of EBPB’s CEO in coordination with the Eczacıbaşı Group’s Corporate Risk Management Department 

reporting to the Group CFO. EBPB’s Enterprise Risk Management activities are regularly reported to both EBPB’s 
internal Risk Management Committee as well as to the Group’s Audit, Risk and Governance Committee, which is 
chaired by the Chairman of the Group Audit Board and also includes Independent Board Members. 

Enterprise risk management includes analyzing, reviewing and reporting to management on the risks facing 
short and long-term strategic plans and EBPB’s business objectives including suggestions on measures to 
reduce their potential impact. A risk-averse operational system in place at all levels supports sustainable growth 

by reducing financial losses and preventing waste of resources. Accordingly, enterprise risk management 

ensures that best practices can be adapted, meaningful indicators are created for decision makers, and outputs 
are submitted to the Board of Directors, Risk Management Committee, and senior management for monitoring 
and evaluation. Proactive risk management also optimizes the time and resources spent on these activities. The 
Enterprise risk management process in EBPB is designed in accordance with international standards.

Starting from the level of the Board of Directors, the main purpose of corporate risk management activities is 

to evaluate the strategic, operational, financial, compliance, sustainability-related and all kinds of other risks at 

all levels of the organization that may affect the achievement of the Group's short-term and long-term goals, 
endanger its development and continuity.

With contribution from all business units, the process involves identification of risks, defining their impact and 
possibility, and hence setting various risk levels. Identification involves all stakeholders managing these risks and 

the inventory is calibrated at the top management level. Followingly, actions to manage these risks are set and 

monitored. This process is also run at the production sites and actions are set for prevention of the defined risks. 

(GRI 102-11, 102-15, 102-30)

A comprehensive sustainable development approach aims to plan for different aspects of the future which 
are not just economic, but also environmental and social. Through its risk management system, EBPB strives 
to manage risks associated with natural disasters, extraordinary weather events, biological diversity as well as 

making more efficient use of natural resources, enhancing employee rights and providing equal opportunities, 

thereby contributing to a stakeholder economy and resulting sustainable economic growth. Risk management 
themes include occupational health and safety, product and service responsibility, innovation, business ethics, 
legal compliance, combatting anti-bribery and corruption are also dealt with under ESG.

Risk Management

9

01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

Ownership Structure and Legal Form

Eczacıbaşı

Group

Distribution 

entitiy

Out of scope

Bath Group

Eczacıbaşı Building Products (Eczacıbaşı Yapı Gereçleri A.Ş (“EYAP”) 

produces ceramic sanitaryware, faucets, bathroom furniture, bathtubs 
and bathroom complementary products under the Vitra and Artema 

brands in Turkey.  As of 2020, EYAP has a controlling stake in burgbad 
AG (“burgbad”) through its subsidiary, Eczacıbaşı Building Products 
Europe (“EBPE”). burgbad is a leading manufacturer of bathroom 
furniture through its facilities located in Germany and France. EYAP 
also directly owns Vitra Bathroom Products LLC (“Santekhnika”), which 

produces and sells ceramic sanitaryware and other bathroom products, 
located in Russia. 
 

EYAP has other subsidiaries and offices in Germany, France, Italy 

and United Kingdom through which it performs sales and marketing 

activities and has representative offices in the United Arab Emirates 
and India. As of 2021, EYAP has transferred its shares of EBPE to 
Eczacıbaşı Yapı Ürünleri Yatırım A.Ş (“EYÜY”), a wholly-owned subsidiary 
of Eczacıbaşı Holding. The ultimate beneficial owner of both EYAP and 
EYÜY is Eczacıbaşı Holding.

( GRI 102-18,102-19,102-20)

Eczacıbaşı 

Holding, Eczacıbaşı 

Investment Holding

Intema

EYAP

Production and

Sales CO. in TR

Listed

Other group 

companies

VitrA Tiles

Santekhnika

Production

Co. in Russia

Eczacıbaşı

Building Products 

Inv.

EBPE

Holding Co.

In Germany

VitrA France

Sales Co.

VitrA UK Sales Co.

 in UK and IRL

VitrA Bad Sales Co. 

in Germany

Burgbad AG

Production 

and sales

Burgbad

S.A.S BF (FR) - 

Production Sales

Burgbad Gmbh - 

Production / Sales

10

01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

Eczacıbaşı Building 

Products - 

Bathroom

 

EBPB is Turkey's first and today the largest producer and exporter of ceramic 

sanitaryware. The company began producing VitrA branded ceramic sanitaryware in 
1958, Artema faucets in 1983, VitrA bathroom furniture, bathtubs and shower trays in 
1991, and Artema bathroom accessories in 1995. It designs many of these products 
in-house but has some very notable collaborations with renowned international 
designers and studios.

Our mission is to manufacture high-quality, essential-to-living bathroom products that 
promote the hygiene and well-being of all, regardless of age, gender or ability. Our 

corporate culture is designed to maximise efficiencies in resource and energy use 

in order to make our products more sustainable and affordable. We seek to achieve 
these outcomes by continuously simplifying and digitizing our processes and by 
reducing our waste.

Our vision for sustainable development, embodied in our philosophy ‘Blue Life’ is to 

design and produce for human health and wellbeing, leading the way on adapting 
to changing requirements and lifestyles. We respect planetary boundaries and work 
to eliminate our environmental footprint. By adopting circular economy principles, 

we aim to use resources most efficiently, extend longevity of our products and use 

nature-friendly materials. We acknowledge that in order to overcome sustainability 
challenges and for targets to be achieved, we need dedicated, skilled, healthy, secure 

and diversified people on board. Our digitalization and innovation capabilities are 

critical to pursue the agenda and generate green revenue opportunities.

11

01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

Company History

Ceramic 

sanitaryware 

production at the 

Kartal plant

1958

1977

1983

1991

1992

1996

2007

2008

2014

2016

2019

CSW production 

starts at Bozüyük

Turkey’s first 

modern faucet plant

Bathroom furniture 

production

First production 

of acrylic 

bathtubs in Turkey

Capacity expanded 

with 2nd CSW plant at 

Bozüyük

3rd CSW plant at 

Bozüyük

Kartal CSW plant 

moves to Bozüyük

burgbad acquisition by 

Eczacıbaşı Building

Products

CSW plant in 

Serpukhov, Russia

4th CSW plant Phase I 

at Bozüyük

4th CSW plant, Phase 

II at Bozüyük

2005

2011

VitrA Innovation Center

founded

12

01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

Manufacturing Capability

Eczacıbaşı Building Products - Bathroom produces in 7 facilities in Turkey, namely Bozüyük (Bilecik) and Tuzla 
(Istanbul); and has in 5 facilities abroad, in Germany, France and Russia. 

    

Germany

           

Bathroom Furniture (3)

France

Bathroom Furniture (1)

Turkey

Sanitary ware (4)

Faucet&CC (1)

Bathroom Furniture (1)

Bathtubs (1)

Russia 

         

Sanitary Ware (1)

13

01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

At a Glance

Key Figures

Production Capacity

Categories

Market Share

2021

 Actual

Production

 

in

 

countries

2.5 

Milion 

R&D Budget

12 

Plants

68

 

Patent Applications

21 

Registered Patents

4,653

 Employees

3,312

Blue Collar

1,341

White Collar

2%

31%

23%

44%

BF

Faucet & CC

CSW

SA

 •

 

Market leader by far in Turkish ceramic sanitaryware (CSW) market

 •

 

2nd player in Turkish taps&mixers market 

 

Ceramic sanitary ware units

WC Seats

Behind the wall solutions

Faucets

Accessories

Acrylic Bathtubs

Bathroom Furniture

Mineral Cast Washbasin

5,7 Million         
1,2 Million              
1 Million          
2 Million            
1 Million             
200,000            
795,000 
140,000      

Export to 

75

 

Countries

From

Nationalities

38 

Languages

14

01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

7

 Pillars of Growth

Growth 

of The Core

Digital 

Transformation

Consumer 

& Customer Focus

Mid & 

Mid Low Focus

Demand 

Supply Match

Simplification

Cost 

Leadership

15

01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

EBPB Organisational Structure 

EBPB Board of Directors consists of seven full members. The Group CEO of Eczacıbaşı Holding is the Chairman 
of the Board and we have three members in the Board from Eczacıbaşı Holding. Our CEO is a member of the 

Division Board of Directors and reports directly to the Group CEO. Additionally, there are two non-executive 
members in the Board. The Division Board of Directors carries out its duties through sub-committees formed in 

the fields of Investment, Risk, Audit and Governance, Talent and Remuneration, and Marketing.

The Board of Directors also receives input from working groups, including the Sustainability Working Group. 

The Sustainability Working Group also reports to the Eczacıbaşı Group Sustainability Board, which has been 

established to transform the Group's sustainability strategies into targets and action plans, and also to monitor 
actual performance with the participation of the managers of Group Companies responsible for these issues. 
Likewise, business ethics and legal compliance is coordinated at the Group level. 

Detailed information

Along with the production focused location specific sustainability working groups other working groups 

including packaging, supply chain, logistics, sales and stores are also being organized to develop sustainability 
strategy around these topics. Monthly meetings are organized to work on detailed roadmaps and follow up 
projects for each group. 

CEO

Sales Regions              

                   

Functions   

burgbad BU

Support

(GRI 102-18,102-19,102-20)

Kitchen & Retail BU

Sustainability
Risk Management
Compliance
Legal Council

Europe                                     
MEA                                     
Russia
APAC
TR&Exp.3rd

Operations - WSS
Customer Exp
Innovation
Finance
Operations - CSW                                    
Marketing              
Human Resources
Design

16

01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

Sustainability Approach

The Earth’s natural resources are not infinite and current consumption rates are beyond the earth can replenish 

or support. The science indicates that we are now at a critical juncture. EBPB cares about the future of our blue 

planet and is taking tangible steps to conserve natural resources. To this end we have embraced “Blue Life”, both 

as a philosophy and a set of guidelines devised to mitigate our impact on the environment. We uphold Blue 
Life as a production, design and management philosophy – from the extraction of raw materials all the way to 

the finished product, every product is designed from the very first concept onwards with sustainability in mind: 
they are made to be durable, and to follow ‘lean-design’ principles for reduced use of resources. Significant 

investment in new technology reduces raw material use at all our plants and improves recovery and recycling 
rates throughout production. A series of stringent measures across all manufacturing sites have been delivering 
opportunuties to reduce consumption amount of energy, water and raw materials. 

In order to promote this, EBPB employees are being trained in water and power-saving practices, circular design 
and economy principles, sustainable materials, waste management and we are encouraging and guiding our 
suppliers to adopt similarly higher standards. With more revolutionary products in the pipeline, EBPB continues 
to shape the future of the bathroom – inspired by the Blue Life pledge for a world with a sustainable future.

17

01 

ABOUT

02

 WE CARE FOR NATURE

03

 WE DESIGN WITH PURPOSE

04

 WE WORK FOR A BETTER FUTURE

05

 WE THRIVE FOR CULTURAL & INSTITUTIONAL PROGRESS

06 

APPENDIX

Brands and Products

EBPB produces, markets and sells the Group brands and products under the VitrA, Artema, burgbad and 
Intema segments. 

Flagship VitrA developes innovative products for unique bathroom experiences and has an extensive range of 
products for a world where needs and tastes are growing both more uniform and ever more singular at the same 
time, with an unshakable commitment to sustainability. VitrA strives towards achieving a universal fountainhead 
of inspiration for the most demanding professionals serving the most fastidious end users, by addressing 
fundamental human needs  as it blends extraordinary design concepts with cutting-edge technology to enhance 
contemporary urban living.

VitrA is the only brand in global markets offering every component of the bathroom. Applying design intelligence 

to the total bathroom concept, it creates inspiring bathrooms in a wide range of choices, complete to the 

smallest detail. VitrA supplies millions of pieces of ceramic sanitaryware each year to over 75 countries on five 

continents, accompanied by matching series of bathroom furniture, bathtubs, taps and accessories.

(GRI 102-2)

 

 

 

 

 

 

 

 

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